If you want to know how to build a strong argument, you must first understand why arguments fail.
Most arguments do not collapse because of poor data. They fail because of missing reasoning. A speaker presents facts but never explains how those facts support the conclusion.
This missing link is the most common weakness in communication.
Listeners need more than proof; they need interpretation. They must see why the evidence matters. When speakers skip this step, they assume the audience will “connect the dots.” Often, they don’t.
A strong argument requires:
- A clear claim
- Supporting evidence
- An explanation of how the evidence leads to the claim
Without step three, arguments feel like disconnected pieces of information.
Learning how to build a strong argument means learning how to make reasoning visible. When audiences can follow your logic, persuasion becomes natural rather than forced.
Learn the full system in The Speaker’s Edge: Mastering Argument with the Toulmin Model.
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